your audience
Tell
stories
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Pet Industry Media and Marketing
backed by real animal behaviour and welfare expertise
Combining creative strategy with real-world knowledge of animal behaviour, welfare, and ethics.
All Tails media is a full service pet industry media and marketing agency, specialising in the animal sector. Founded by Victoria, qualified in animal behaviour and welfare, a master photographer and videographer she uses her 20 years pet industry experience to lead a team of marketing and media specialists.
Whether it is a full rebrand, brand continuity and management, product launch, start up or new innovation we can provide standalone services or support you as your own marketing and media department with our full suite of services.
Media
Our team supports businesses in building a strong, consistent cross channel visual identity, ensuring your brand stands out across digital platforms. With a focus on impactful storytelling and SEO-driven content, All Tails Media helps pet brands grow, engage audiences, and thrive online, in print, at exhibitions and with product and packaging.
- Brand Photography
- Videography and content packages
- Event coverage
- Product photography
- Lifestyle Photography
- Promotional video (hero video) and adverts
- Podcast Video
- Podcast concept to production and publication
Marketing
We offer specialist marketing consultancy and services for the pet industry, helping brands grow through insight-led strategy and clear positioning. From brand creation and development to targeted market research and planning, we work with pet businesses to define their voice, their visual identity, connect with their audience, and stand out in a competitive market.
- Full Service Marketing Suite
- Marketing audit, planning and strategy
- Brand creation from concept to design & delivery
- Social Media Management
- Integrated media strategies
- Web Design
- Graphic Design
- Copywriting that speaks your clients language
PR
With specialist PR for the pet industry we help brands gain meaningful exposure and build credibility in a crowded market. Through targeted media outreach, press releases, and strategic storytelling, we position your brand in front of the right audiences, driving awareness, trust, and engagement.
From product launches to ongoing brand visibility, we manage every aspect of PR with a tailored, insight-led approach. By connecting pet brands with relevant publications, influencers, and industry platforms, All Tails Media delivers PR that not only generates coverage but supports long-term growth and reputation.
- PR planning and strategy
- Product Launches and events
- Connection curation
- Press releases and media play book.
- Influencer outreach and relationship management.
Dog Talent Team & Influencers
We are passionate about animal welfare and advocacy, which is why our dog talent team is like no other! We connect brands with carefully selected dogs and pet influencers to bring campaigns to life in an authentic, engaging way.
Our dog modelling team are both trained and welfare assessed dogs, carefully curated to ensure that they reflect best welfare practices and do not glamourise innate breed health problems. We are launching in 2026 the dogs in the media welfare course that all of our handlers will need to complete before being accepted onto the programme.
From experienced canine models suited to commercial shoots to social-first dog influencers with loyal, highly engaged audiences, we match the right talent to your brand and brief.
Why Choose Us?
Founded by animal behaviour and welfare specialist with 20 years pet industry experience & contacts
We understand responsible marketing within the pet industry
A fully integrated approach, which means that you won't have to project manage
Our welfare communications and messaging is science-backed and on point
Press & Events
We deliver professional press and event coverage designed to capture your story with clarity, atmosphere, and impact. Our services include experienced photographers producing high-quality imagery, expert videographers creating engaging content for news, social media, and promotional use, and freelance journalists who develop compelling written pieces for press releases, feature articles, and wider media distribution.
- Event Photography
- Event Videography
- Event Press Coverage
- Event press release and feature writing
Got a conference, event or launch?
Who We Work With
With all four paws, hooves, claws and limbs firmly planted in the animal industry we at All Tails Media specialise in all things animal. We help food brands, accessory manufacturers, vets, dog trainers, walkers and daycare service providers through to therapy services, charities, visitor attractions, manufacturers and distributors communicate their brand and halt their ideal client in their tracks.
Case Studies
Katie Ford, Vet Empowered
I had the chance to work with Victoria on a personal branding photoshoot recently, and it was genuinely one of the best experiences I've had.
Victoria has this incredible gift for putting you at ease immediately.
If you're looking for someone who can capture authentic, meaningful photos, especially if you're in the veterinary world, I can't recommend All Tails Media enough."
The Team, Brave Pet Care
Partnering with All Tails Media for our recent photoshoot in North Wales was an absolute pleasure. Victoria’s professionalism, calm presence, and deep understanding of animal behaviour allowed her to capture Misty and Bluey at their very best. Her ability to work patiently and intentionally with both dogs resulted in images that feel authentic, expressive, and beautifully composed. The entire process was seamless, and the final photographs truly reflect the care and expertise she brought to the session.
Dawn, Wild Paws Admin
I had a branding shoot for my business with All Tails Media in late 2025 and am so pleased with the photos. She made me feel comfortable and relaxed and was very patient to make sure we got the best photos possible in the best lighting. Highly recommend All Tails Media.
iPet Network
I had the chance to work with Victoria on a personal branding photoshoot recently, and it was genuinely one of the best experiences I've had.
Victoria has this incredible gift for putting you at ease immediately.
If you're looking for someone who can capture authentic, meaningful photos, especially if you're in the veterinary world, I can't recommend All Tails Media enough."
Rabbit Welfare Association & Fund
We first became aware of Victoria and All Tails when she approached us to record a podcast together. Victoria was immediately warm, engaging, and incredibly easy to talk to, and the recording itself was both fun and highly professional.
I was genuinely impressed by Victoria’s unique background; not only is she a master photographer with exceptional technical skill, but she is also a qualified in animal behaviour and welfare. With such an outstanding combination of creativity, expertise, and animal understanding, she was the obvious choice for our project.
Victoria has since created both our YouTube content and short-form social media content, and we couldn’t fault a single thing. Her work is polished, thoughtful, and aligned perfectly with our brand. On top of that, she was an absolute pleasure to work with from start to finish.
We would recommend Victoria and All Tails without hesitation.
Elizabeth Hack, Canine Care Hub
Working with Victoria and All Tails Media for my branding photoshoot was so much fun! She made me feel incredibly comfortable from the moment we got started, we captured all the shots that I was hoping for and now have a catalogue of gorgeous images that reflect Canine Care Hub's values - avoiding burnout and bringing the fun and fulfillment back to business ! Highly recommend using any of the team members over at All Tails Media!
Because we love to give
Here at All Tails Media we really do love to give! We are passionate about helping, passionate about pets and passionate about entrepreneurs that love pets too! So from one business to another here is a selection of freebies to help you build your business with a little help from your friends, here at All Tails Media
Free Media Audit
& Mentor Session
Beginners Photography
For Pet Businesses
Dog Behaviour and Welfare
For Pet Industry Professionals
Find out how your media could increase your reach, increase engagement and increase sales with our free website audit and one to one mentoring session!
The perfect webinar for you to step up your pet business photography skills! Learn about light that makes your products look better! Learn about composition that makes your viewers linger for longer!
If you would like your team to champion dog welfare, be able to speak the speak and communicate your brand's welfare values effectively, this is the course for you!
Covering everything from the five freedoms through to recognising behaviour in dogs, we have you covered!
Contact Us
We love to talk about pets and business! We also love to hear your business stories, plans and chat about brands! But best of all we love to chat on the phone! If you would like a call to discuss our world of creative opportunities and PR simply complete the form below and we can schedule a call!
Our Professional Memberships
We are very proud members of the following industry associations
